The purpose of this fictional campaign was to merge one business and non-profit organization to advocate for a social cause. The company DoorDash and organization Asian Grub in DFDUB would collaborate on the Food For Thought Campaign. Focusing on supporting local Asian businesses in the DFW metroplex and bringing awareness for inclusion and support during AAPI month in May. The campaign would host an event at a local food market where it would include special guests and spokesmen (who are involved in the food scene), a curated list of local asian businesses near you in the DoorDash App, a print advertisement in the Big D magazine, billboard, and ephemera.
